Translating potential into a clear route to results.
Making strategic choices in a fast-paced world can be complex, and priorities depend on factors unique to each organisation. That’s why we team up with our clients to create a clear route to commercial results.
To simplify this process we typically use our Five Steps Model™. This practical framework helps to structure and prioritise project focus, leading to clear actionable steps.
Any number of steps can be focused on to fit project needs. This proven approach works for existing and new products or services, across national and international markets – our specialty.
The Five Steps Model™ by Hedgecreek is an adaptation of synthesis provided by Prof. Dr. Bart Bronnenberg, Professor of Marketing at Tilburg University and research fellow of the Centre for Economic Policy Research (CEPR) in London.
Our approach explained:
Step 1
Market Analysis
With full focus on the assignment, we conduct a pragmatic analysis of the playing field. In close consultation with our client, we shape an initial view of differentiating value, commercial opportunities, and promising (new) markets. With a keen eye on potential results, we critically assess competitiveness, feasibility, and synergy with the organisation.
Step 2
Targeting
Building on the analysis, we identify the market(s) with the greatest chance of success. We quantify commercial potential, assess market accessibility, and determine the optimal positioning. Where possible and desirable, we validate data-driven insights, customer value, and willingness-to-pay in the field.
Step 3
Go to Market
In close coordination with the previous steps, we determine how to best enter the market. Based on the identified customer value, required distribution, and promotional needs, we shape the proposition, pricing, and potential discount structures. Where needed we use fieldwork to verify and refine strategic decisions.
Step 4
Acquisition
With a clear proposition and a structured view of the target market, we focus on acquiring new customers or strategic partners. We use a blend of human methods and (AI) technology to localise and effectively engage the target audience. In our prospecting activities, we carefully balance relationships, results, and retention.
Step 5
Result
The strategy and execution have generated the first results. In close collaboration with our client, we review the commercial outcomes and potential next steps. The organisation can now make an informed decision to optimize, scale, or integrate the activity; based on proven results and thus with less risk.
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Our unique solution benefits our clients.
Staying competitive means acting on opportunities, but organisations often miss out due to the urgency of daily operations and scarcity of focused expertise.
Hedgecreek has the solution: we develop new business opportunities for our clients, while they focus on their core business. This approach unlocks clear benefits.
Expert focus
Our commercial experience drives quality outcomes. We accelerate progress and decision-making with our focus, leading to greater efficiency for clients.
Clear action steps
Our Five Steps Model™ turns opportunities into action. By executing plans ourselves, our clients minimise disruption and avoid new hires.
Results-driven
We are committed to deliver significant results for our clients. Our business model is part performance-based: our client’s success is our success.
Enhance success
Our fresh perspective boosts success. We apply best practices across markets to effectively navigate challenges on the route to results.
Limit risk
We help avoid common pitfalls and costly trial-and-error. Once our mission is completed, our clients can scale confidently backed by proven results.
Our unique solution benefits our clients.
Staying competitive means acting on opportunities, but organisations often miss out due to the urgency of daily operations and scarcity of focused expertise.
Hedgecreek has the solution: we develop new business opportunities for our clients, while they focus on their core business. This approach unlocks clear benefits.